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Magazines Media Trends and What They Mean for Your Business
“Print is regaining its prestige. Every year FIPP finds innovations in the print space. Print offers strong journalism unavailable online. Private Eye, the UK satire magazine, is growing because it...
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Summer Reading – Had Me At Relax
The long days of summer have us in search of and enjoying a variety of experiences. Music festivals, action-packed movies, summer cuisine, fun fashion and various other outdoor activities and yes, road...
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MBR Canada Event Brings Together Industry Experts
Magazines and Books at Retail (MBR) hosted another stellar day of learning, providing some interesting insights about what’s happening at retail, and online, at the Marriott in Markham, Ontario, on...
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The 2018 Box Score for Magazines is Here!
Every year, it is with bated breath that we await the latest box score report, letting us know who is up, and what magazines are really making it happen at retail. Click here for the 2018 report.
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When Magazines Resonate, They Sell
We the North Indeed! It’s been proven again and again that when a topic resonates with consumers, they will pick up the magazine that covers it. Raptors commemorative magazines The rousing success of...
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Speaking to 1500 Loblaws Delegates about Magazines and Books
I recently returned from a Loblaws trade show. This show piggybacks on Loblaws National Kick-Off meetings and is held every 2 years. The show moves around to various locations in Canada and this...
View ArticleMagazine Publishers See Print Sales Boost
People are bored, they are stressed. Flipping through a magazine gives them joy and relaxation. This past March, publishers saw an uptick in magazine sales. We are seeing that pattern here in Canada...
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How Social Media has Changed Our Relationship with Magazines
I remember as a teen looking forward to going to the local corner store to buy Teen Bop, Teen Beat, Tiger Beat or one of the other teen magazines to get the latest issue with one of my favourite...
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BrandSpark has recently embarked on a “Click & Collect Study for Magazine...
Click and collect is growing in importance for retailers and the magazine industry is also excited about its potential. This study is poised to uncover shopper appetite. This is an exciting opportunity...
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The Circular Aspect of All Things
What is old is new again. Black becomes the ‘new black’. Everything in this life has a cycle. This article: “4 Trends Impacting Retail Marketing Strategies” is an interesting read.
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